For Growth-Driven E-commerce Brands
Your Data -In One|
Your data shouldn't be a puzzle.
For growth-driven e-commerce brands, we...
- •Track every click, conversion, and customer journey with bulletproof server-side analytics
- •Create crystal-clear analytics dashboards that show exactly what's driving revenue (and what's not)
- •Give you 100% ownership of your data in BigQuery—no vendor lock-in, no monthly hostage fees
Powering the Data Infrastructure of Top E-commerce Brands
Data You Finally Own.
An Infrastructure That's Resilient.
The Clarity to Act
Confidently.
Stop Renting Your Most Critical Asset
Stop relying on rented platforms. We build you a precision-engineered analytics infrastructure that you own completely. This isn't another temporary dashboard—it's a permanent, resilient data asset, secured in your own Google BigQuery warehouse and powered by robust server-side tracking.
This foundation becomes your single source of truth, eliminating the data discrepancies that kill profitability. It allows you to make strategic decisions with absolute confidence, knowing your data is reliable, secure, and built to last.
"Our core belief is that businesses thrive when they control their own data. We build systems that grant you independence from black-box tools and vendor lock-in, transforming your analytics from a recurring cost into a scalable, appreciating asset."
We transform your raw data into a clear, controllable competitive advantage.
Is Your Growth Built on a Foundation of Sand?
Your daily reality is a frustrating cycle of conflicting reports and wasted ad spend. You're making strategic decisions based on data you can't trust. This isn't just a technical problem—it's a direct threat to your profitability and growth.
Conflicting Truths, Wasted Spend
Your ad platforms, Shopify, and GA4 all report different numbers. You're burning cash on ad spend because you have no way of knowing which channels *actually* drive profitable growth.
Your Data, Held Hostage
Your most valuable asset—your customer data—is trapped inside third-party tools. You can't access the raw details, export it freely, or use it for advanced modeling.
Brittle, Outdated Tracking
Your current setup feels like a house of cards. With every browser update or privacy change, your data breaks, leaving you blind and vulnerable to future shocks.
Surface-Level Insights
Standard reports only show you what happened, not why. You're stuck with sampled data and can't answer deeper questions about customer lifetime value or complex user journeys.
Mounting Technical Debt
Patchwork solutions and quick fixes have created a complex, unmanageable mess. It's slow, prone to errors, and requires constant developer time to maintain.
Strategic Paralysis
You have ambitious growth plans but hesitate to commit. The lack of a trustworthy data foundation makes every major investment feel like a high-stakes gamble.
The True Cost of Inaction is Compounding
It's not just the money you waste today. It's the compounding effect of misallocated capital, the strategic opportunities you miss, and the permanent loss of invaluable customer data you can never get back.
The End-to-End Solution for Data Ownership & Clarity
We don't deliver temporary reports; we build you a permanent analytics asset. This end-to-end system gives you absolute control over your data, from collection to your own BigQuery warehouse, so you can finally scale with confidence.
True Ownership in BigQuery
We pipe your raw, unsampled GA4 data into your own Google BigQuery warehouse. This is your permanent data asset, giving you ultimate control and freedom from vendor lock-in.
Resilient Server-Side Tracking
We use server-side GTM to build a data collection system that is immune to browser limitations, ITP, and ad-blockers, ensuring the highest possible data accuracy.
Precision-Engineered Data Layer
It all starts with a meticulously designed data layer on your website, ensuring every critical e-commerce event is captured consistently and reliably for GTM and GA4.
Clarity with Looker Studio
We turn your raw BigQuery data into razor-sharp insights. Our strategic Looker Studio dashboards don't just show you data; they give you the clear answers you need to make profitable decisions.
"We build you a permanent, appreciating data infrastructure. This is the single source of truth you need to scale profitably. It delivers the freedom of true data ownership and the confidence of reliable insights."
The Technology That Builds
Your Asset
We reject proprietary 'black box' solutions. We build your infrastructure on a foundation of best-in-class, transparent technologies: Server-Side GTM for unbreakable data collection, Google BigQuery for permanent data ownership, and Looker Studio for definitive answers. This isn't a rental; it's your permanent data asset, built for control and designed to win.
Get Your Free Clarity SessionProof of Transformation:Real Results, Real Clarity
E-commerce leaders share how owning their data with Mercareo Analytics unlocked resilient growth, precision insights, and the confidence to scale.
"Within 24 hours, Sascha immediately diagnosed all of the issues, provided detailed recommendations, and implemented the solutions. *I cannot recommend Sascha enough, especially if you care about making every online ad dollar count*."
"Sascha spent the time to understand my business in detail and design a landing page that *outperformed my control by 416%*! What I like about Sascha's approach is that *he's data-driven*. He made the appropriate tweaks based on insights gained from analytics."
"We spent weeks trying to figure out our server-side signal loss. Nothing worked until we found Sascha. After investigative work, Sascha got everything working perfectly *within 48 hours*. He's fast, efficient, and one of the most experienced freelancers specializing in server-side tracking."
"Sascha helped us do a *complete overhaul of our conversion tracking and analytics*. He is great to work with and I highly recommend him for SEM, Conversion Tracking, CRO, and Analytics."
Stop Guessing, Start Growing.Own Your Data, Own Your Future.
Tired of navigating the fog of unreliable data? It's time to build your permanent data asset and gain the clarity you need to scale profitably and confidently. Your journey to true data ownership starts now.
Design Your Data Clarity Blueprint
In this complimentary session, we'll collaboratively design your Data Clarity Blueprint. This isn't a sales pitch; it's a strategic workshop where you'll get a personalized roadmap to overcome data chaos, establish true ownership, and unlock confident, profitable scaling. Leave with actionable steps, not just ideas.